The performing arts industry is undergoing some critical changes.
According to research from RAND, while the broadcast performing arts industry is growing, most midsized nonprofit organizations in this space are facing difficulty in attracting enough revenue to cover costs.
However, people attend shows in this format to escape their world for a while and let an incredible experience transport them to a new reality. Demand for the performing arts has not decreased over the years, so it's up to you as the creators, then, to let your potential audience know about what transcendent experiences you've got in store.
One way you can do this is through thoughtful marketing and advertising campaigns.