Email Marketing for Politicians: Obama’s “I will be outspent” and More

December 31, 2019 Kathleen Mackay

We aren’t going backward. We’re going forward.

Email marketing has changed the political landscape in significant ways: now, politicians can speak directly to voters through their emails and can respond to crises and controversial issues.

Most significant of all, they can also do successful fundraising with email marketing.

In this post, we'll explore how email has impacted the political marketing landscape and share some advice for politicians to use this channel effectively.

Let's jump in.

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