5 Winning Real Estate Advertising Strategies

January 21, 2020 Russ Shumaker

Real estate market behavior is notoriously hard to predict. Prices rise and fall based on external factors that are outside the control of real estate agents, property owners, and eager buyers.

Last year, Fannie Mae predicted that 2019 would see high-interest rates and slow sales, which would gradually increase as consumers adjusted to the high rates.

While they were right about Q1, they were wrong about the rest of the year: Mortgage rates dropped, reaching a three year low in September.

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