Hearst Bay Area Blog

  • How to Create a Media Plan That Will Save Money and Increase Business

    How to Create a Media Plan That Will Save Money and Increase Business

    How to reach prospective customers is a challenging endeavor. Even the slickest marketing campaign won't be useful if your target audience never sees or hears it. A good media plan...

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  • Marketing Personas Re-Imagined: How to Define Yours in 2020

    Marketing Personas Re-Imagined: How to Define Yours in 2020

    Creating an accurate representation of the most important people who interact with your brand is incredibly essential to maintain a successful business, and it's one of the oldest...

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  • How to Build a Winning Marketing Technology Stack

    How to Build a Winning Marketing Technology Stack

    In this digital age, the marketing technologies your organization chooses to deploy can have a massive impact on whether you are in the green... or in the red.  But, building the...

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  • How To Incorporate Artificial Intelligence Into Your Content Marketing

    How To Incorporate Artificial Intelligence Into Your Content Marketing

    New year, new content marketing strategy? Perhaps! In our article about the top content marketing trends to keep an eye on, artificial intelligence was at the top of the list last year...

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  • 2020 Social Media Image and Video Size Guide

    2020 Social Media Image and Video Size Guide

    So you’ve created your social media marketing strategy and organized your content calendar. Now it’s time to start scheduling your posts! Even though it can be hard to keep up with...

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  • How to Manage Your Nonprofit Google Ads Grant: The Complete Guide

    How to Manage Your Nonprofit Google Ads Grant: The Complete Guide

    Nonprofit marketing is a category in marketing where ruthless budget-cutting meets an increasing need to promote products and services online. In addition, nonprofit organizations...

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  • 5 Real Estate Facebook Ad Examples and Why They Worked

    5 Real Estate Facebook Ad Examples and Why They Worked

    What comes to mind when you think of Facebook real estate ads? Likely pictures of smiling, clean cut real estate agents, nondescript photos of staged houses, or images of buildings...

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  • SEO Trends for 2020 That You Need To Know

    SEO Trends for 2020 That You Need To Know

    In the world of Search Engine Optimization, things change in the blink of an eye. With Google's ever-increasing effort to make the "world's information more accessible" and new search...

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  • Your Top 36 Digital Marketing Questions, Answered

    Your Top 36 Digital Marketing Questions, Answered

    Ever struggle to measure the effectiveness of your digital marketing campaigns? Does figuring out how to get to the top of the search results keep you up at night? Turns out, you’re...

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  • How to Use Classified Ads to Grow Your Bay Area Business

    How to Use Classified Ads to Grow Your Bay Area Business

    Suppose you are a small business in the Bay Area looking to promote an event, spread the word about your products to local customers, or hire new employees. If you have a highly...

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  • 5 Winning Real Estate Advertising Strategies

    5 Winning Real Estate Advertising Strategies

    Real estate market behavior is notoriously hard to predict. Prices rise and fall based on external factors that are outside the control of real estate agents, property owners, and eager...

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  • 12 Tips for Navigating the California Consumer Privacy Act

    12 Tips for Navigating the California Consumer Privacy Act

    Most companies will say they take their customers’ privacy seriously. California is making you prove it.

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  • Top 2020 Content Marketing Trends to Keep Your Eye on

    Top 2020 Content Marketing Trends to Keep Your Eye on

    Content marketing is one of the hottest marketing topics around the world. It has had a steep rise in interest and has seen a multitude of innovations over the last decade.    As you...

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  • Newspaper Advertising: Types, Tips, and Examples

    Newspaper Advertising: Types, Tips, and Examples

    Whether you are just launching a new business or you're a veteran entrepreneur, the challenges of how to best reach your customers is an all too familiar pain. With constant changes...

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  • Top 20 Marketing Videos of All Time

    Top 20 Marketing Videos of All Time

    Every day, people watch more than 500 million hours of videos on YouTube. While organic content like beauty vlogs, comedic sketches, and live streams are some of the most popular...

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  • Retain More Patients with These Healthcare Email Marketing Ideas

    Retain More Patients with These Healthcare Email Marketing Ideas

    For a good portion of the 2000s, brands diverted marketing budget from direct mail to email for cost savings. Email marketing is an attractive marketing tactic for many reasons - from...

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  • Email Marketing for Politicians: Obama’s “I will be outspent” and More

    Email Marketing for Politicians: Obama’s “I will be outspent” and More

    We aren’t going backward. We’re going forward. Email marketing has changed the political landscape in significant ways: now, politicians can speak directly to voters through their...

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  • Social Media for Small Business in 2020: Everything You Need to Know

    Social Media for Small Business in 2020: Everything You Need to Know

    Did you know that 32% of small businesses report social media as being their most challenging marketing channel to master? It is no secret that social media has had a huge impact on...

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  • How to Choose a Cannabis Marketing Agency

    How to Choose a Cannabis Marketing Agency

    You've picked an excellent time to run a business in the cannabis or CBD industry. Why wouldn't you do it now? It's quickly becoming one of the most productive sectors in the world. ...

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  • How Brands in Arts & Entertainment are Outsourcing Their Marketing

    How Brands in Arts & Entertainment are Outsourcing Their Marketing

    It’s the age-old question in the arts and entertainment industry: should you outsource your marketing efforts or keep everything in-house?

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